No more than three. Although you will find your sense of smell tires more quickly from similar fragrances than fragrances of very different character, you risk confusing your sense if you test more than three different scents at one time.

It can be difficult. “Finding the right fragrance is almost as hard as finding the right man,” complained Allure magazine. You may feel that there can be no logic in your choice of perfumes because your sense of smell is so emotional, but the fragrances you most enjoy will probably belong to just one or two of the fourteen different fragrance families. Like most good things, it takes a little effort to find a new perfume that is just right. Try our fragrance collection and we'll do the hard work for you.

Apply a few drops or the lightest spray to your wrist or the back of your hand. Don’t just sniff a flacon because perfume comes to life only on your skin. Wait a few moments. Give the fragrance time to bloom on your skin, to let the notes ‘talk’ to you.

Because it helps us feel good about ourselves and others. Recent psychological tests show that people who use fragrance regularly have a more positive attitude towards socialising and may be more socially skilled than those who seldom or never wear it. It was generally found that people who believe that others think they smell good have more confidence. More fun, too?